Product Model

Indicates the kind of product that this is a variant of. In the case of ProductModel, this is a pointer (from a ProductModel) to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive. In the case of a ProductGroup, the group description also serves as a template, representing a set of Products that vary on explicitly defined, specific dimensions only (so it defines both a set of variants, as well as which values distinguish amongst those variants). When used with ProductGroup, this property can apply to any Product included in the group.

A pointer from a previous, often discontinued variant of the product to its newer variant.

A pointer from a newer variant of a product to its previous, often discontinued predecessor.

A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.\n\nNote: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.

The overall rating, based on a collection of reviews or ratings, of the item.

An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from Wikipedia's article).
Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the asin property supports URL/URI as potential values too.

An intended audience, i.e. a group for whom something was created.

An award won by or for this item.

Awards won by or for this item.

The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.

A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.

The color of the product.

The place where the product was assembled.

The place where the item (typically Product) was last processed and tested before importation.

The country of origin of something, including products as well as creative works such as movie and TV content.
In the case of TV and movie, this would be the country of the principle offices of the production company or individual responsible for the movie. For other kinds of CreativeWork it is difficult to provide fully general guidance, and properties such as contentLocation and locationCreated may be more applicable.
In the case of products, the country of origin of the product. The exact interpretation of this may vary by context and product type, and cannot be fully enumerated here.

The depth of the item.

A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo.

A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes.
The GS1 digital link specifications express GTINs as URLs (URIs, IRIs, etc.). Details including regular expression examples can be found in, Section 6 of the GS1 URI Syntax specification; see also schema.org tracking issue for schema.org-specific discussion. A correct gtin value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged. The gtin property generalizes the earlier gtin8, gtin12, gtin13, and gtin14 properties.
Note also that this is a definition for how to include GTINs in Schema.org data, and not a definition of GTINs in general - see the GS1 documentation for authoritative details.

The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.

The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details.

The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.

The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.

Used to tag an item to be intended or suitable for consumption or use by adults only.

Defines the energy efficiency Category (also known as "class" or "rating") for a product according to an international energy efficiency standard.

A product measurement, for example the inseam of pants, the wheel size of a bicycle, or the gauge of a screw. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.

Specifies a MerchantReturnPolicy that may be applicable.

The height of an a thing.

Indicates the productGroupID for a ProductGroup that this product isVariantOf.

A pointer to another product (or multiple products) for which this product is an accessory or spare part.

A pointer to another product (or multiple products) for which this product is a consumable.

Indicates whether this content is family friendly.

A pointer to another, somehow related product (or multiple products).

A pointer to another, functionally similar product (or multiple products).

Indicates the kind of product that this is a variant of. In the case of ProductModel, this is a pointer (from a ProductModel) to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive. In the case of a ProductGroup, the group description also serves as a template, representing a set of Products that vary on explicitly defined, specific dimensions only (so it defines both a set of variants, as well as which values distinguish amongst those variants). When used with ProductGroup, this property can apply to any Product included in the group.

A predefined value from OfferItemCondition specifying the condition of the product or service, or the products or services included in the offer. Also used for product return policies to specify the condition of products accepted for returns.

Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.

An associated logo.

The manufacturer of the product.

A material that something is made from, e.g. leather, wool, cotton, paper.

The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'.
To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style.

The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.

The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.

Provides negative considerations regarding something, most typically in pro/con lists for reviews (alongside positiveNotes). For symmetry
In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described. Since product descriptions tend to emphasise positive claims, it may be relatively unusual to find negativeNotes used in this way. Nevertheless for the sake of symmetry, negativeNotes can be used on Product.
The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most negative is at the beginning of the list).

Indicates the NATO stock number (nsn) of a Product.

The offer or set of offers available for an event, facility use, availability slot, or other item. In TMC this is projected from the parent listing and its offer options, with occurrence-level overrides when a slot has different price or availability.

A pattern that something has, for example 'polka dot', 'striped', 'Canadian flag'. Values are typically expressed as text, although links to controlled value schemes are also supported.

Provides positive considerations regarding something, for example product highlights or (alongside negativeNotes) pro/con lists for reviews.
In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described.
The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most positive is at the beginning of the list).

The product identifier, such as ISBN. For example: `` meta itemprop="productID" content="isbn:123-456-789" ``.

The date of production of the item, e.g. vehicle.

The date the item, e.g. vehicle, was purchased by the current owner.

The release date of a product or product model. This can be used to distinguish the exact variant of a product.

Reviews of the item, listing, place, organization, or offer.

Review of the item.

A standardized size of a product or creative work, specified either through a simple textual string (for example 'XL', '32Wx34L'), a QuantitativeValue with a unitCode, or a comprehensive and structured SizeSpecification; in other cases, the width, height, depth and weight properties may be more applicable.

The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.

A slogan or motto associated with the item.

The weight of a thing.

The width of the item.

Participant-facing notes that explain how accessibility needs are or can be supported for a listing, event, course, or facility.

Accessibility categories supported by a listing, course, event, facility, or other marketplace opportunity.

The physical activity, sport, or play type associated with an event, course, facility, or listing.

An additional offer that can only be obtained in combination with the first base offer (e.g. supplements and extensions that are available for a surcharge).

Attendance records captured for booked slots, listings, transaction items, or availability slots.

Operational instructions a participant should know before attending or using a listing, such as what to bring, when to arrive, how to check in, or other practical guidance.

The date and time after which the offered item, space, service, reward, or benefit is no longer available for use, redemption, access, pickup, or fulfillment.

The availability authoring rules attached to a listing, used for schedules, recurrence, exceptions, capacity defaults, and plan-level overrides.

The schedule model used to represent a listing's availability, such as a single date/time, recurring time slots, day-based availability, work hours, or no schedule.

A derived availability summary stored on the listing for fast search filters, such as days of week, time of day, next start time, and generation window.

Concrete bookable availability occurrences generated or authored from a listing or availability plan.

The date and time when the offered item, space, service, reward, or benefit becomes available for use, redemption, access, pickup, or fulfillment.

The current availability state of the offer, such as in stock, sold out, preorder, or limited availability.

Confirmed booked slots or reservation records created against a concrete availability slot.

The external URL used when a listing's booking, registration, purchase, donation, application, or reward claim is completed outside the platform.

OpenActive booking-flow features required to accept the offer, such as attendee details, intake forms, approval, negotiation, or message exchange.

The product journey shell used by the booking UI, such as registration, reservation, donation, application, claim, or purchase.

Whether accepting the offer requires, optionally supports, or does not support booking in advance.

Whether accepting the offer requires, optionally supports, or does not support payment in advance.

The amount picker shape used by the booking UI, such as a fixed amount, selectable price options, a customer-defined amount, price options with a custom amount, or free.

Where and how the booking resolves: directly on the platform, by request or proposal, or externally.

The number of booking units included in the default purchasable unit, interpreted with bookingUnitType.

The unit a customer buys or books against an offer, such as minutes, hours, days, nights, or a custom unit.

Runtime cancellation audit events attached to a listing, transaction item, or booked slot.

Structured cancellation rules for the listing or offer before a customer books or purchases it.

A structured contact route for an entity or contextual assignment, such as booking support, accessibility support, an event-day phone line, or an instructor contact.

Canonical rich editor JSON state for a listing description. This is the editable structured content source used to derive plain text and formatted HTML outputs.

The entitlement a customer must hold to qualify for an offer or offer option, such as member-only access or member-only pricing.

An approximate duration range for an event, course, facility use, or listing when the exact duration is not fixed.

Sanitized HTML rendering of rich listing description content, used for OpenActive import/export and other formatted-description projections.

The current approximate inventory level for the offer, such as remaining seats, units, passes, or simple bookable capacity.

How the platform manages inventory for an offer, such as unlimited availability, manual control, tracked inventory, or backorder behavior.

Whether an event or listing should be presented as a dense set of time slots rather than a small set of individually named sessions.

The person who leads an event, course, facility use, or listing experience, such as a coach, instructor, guide, host, or facilitator.

Listing-level metrics rollup for registration, attendance, booking, cancellation, no-show, and waitlist counters.

Per-occurrence metrics rollups for concrete availability slots or generated occurrence keys.

Refinement classes that describe the specific shape of a listing below its broad listing type.

The broad category of offer represented by a listing.

The location of, for example, where an event is happening, where an organization is located, or where an action takes place.

A marketplace associated with the entity.

Human-readable guidance for the exact place participants should meet within, near, or before reaching the listing location.

The scoped micro-marketplace or partner marketplace experience that owns, curates, or distributes the listing within a parent marketplace.

The moderation result attached to an entity, describing the aggregate outcome and individual checks used to determine whether the entity can proceed or remain public.

Checkout-facing options attached to an offer, including selectable price options, optional add-ons, and required charges.

People assigned to deliver, lead, present, perform, officiate, host, or support a listing or operational context.

The types of sport, active recreation, and fitness associated with the entity.

Scoped policy records that apply policy documents to a marketplace, provider, or listing.

The price of an offer or offer option before discounts or downstream transaction adjustments are applied.

The currency of the price.

Whether the customer can choose the amount they pay for the offer, such as a donation or pay-what-you-can booking.

The date after which the stated price is no longer guaranteed. The offer may still exist, but the price may change.

A named programme, format, or branded activity model that an event, course, facility use, or listing follows, such as a recognized class format, league programme, or provider-run activity series.

The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller.

The publication lifecycle state of a listing, used to control listing visibility and publishing workflow.

Route guides attached to a listing or offer option, such as race courses, trails, walking routes, or measured paths.

A human-readable routing identifier used in platform URLs and path-based lookup.

The IANA time zone used to interpret dates, times, schedules, and generated availability occurrences.

The date and time when users can begin accepting the offer, such as booking, purchasing, claiming, donating, registering, or applying.

The relative duration before an occurrence starts when the offer becomes valid, such as opening registration 30 days before each session.

The date and time after which users can no longer accept the offer, such as the close of registration, claiming, booking, donating, purchasing, or applying.

The relative duration before an occurrence starts after which the offer is no longer valid, such as closing registration 24 hours before each session.

Inventory-bearing options scoped to a listing variant, used when a variant needs its own selectable stock or capacity choices.

Connects a child listing to the parent listing it refines when the child is itself a marketplace offer variant with its own listing lifecycle, such as a product variant, package tier, or fundraiser child campaign. Do not use this for named facility resources like courts, rooms, lanes, pitches, or studios; use facilityResources instead.

Child listing variants that refine a parent listing into purchasable, bookable, or otherwise selectable versions of the same offer. Named facility resources such as courts, rooms, lanes, pitches, or studios belong in facilityResources instead.

Verification records attached to an account, provider, or listing. These are the actual workflow instances and outcomes, separate from lifecycle status, generic verification methods, moderation, and badge display rules.

The access and discovery scope for a listing.

The public website and platform profiles associated with an account, marketplace, listing, or related platform entity.

The full website URL associated with an item or WebProfiles value.

The payment method(s) accepted by seller for this offer.

An additional offer that can only be obtained in combination with the first base offer (e.g. supplements and extensions that are available for a surcharge).

The amount of time that is required between accepting the offer and the actual usage of the resource or service.

The overall rating, based on a collection of reviews or ratings, of the item.

The geographic area where a service or offered item is provided.

An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from Wikipedia's article).
Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the asin property supports URL/URI as potential values too.

The date and time after which the offered item, space, service, reward, or benefit is no longer available for use, redemption, access, pickup, or fulfillment.

The date and time when the offered item, space, service, reward, or benefit becomes available for use, redemption, access, pickup, or fulfillment.

The current availability state of the offer, such as in stock, sold out, preorder, or limited availability.

The place(s) from which the offer can be obtained (e.g. store locations).

The delivery method(s) available for this offer.

The external URL used when a listing's booking, registration, purchase, donation, application, or reward claim is completed outside the platform.

OpenActive booking-flow features required to accept the offer, such as attendee details, intake forms, approval, negotiation, or message exchange.

The product journey shell used by the booking UI, such as registration, reservation, donation, application, claim, or purchase.

Whether accepting the offer requires, optionally supports, or does not support booking in advance.

Whether accepting the offer requires, optionally supports, or does not support payment in advance.

The amount picker shape used by the booking UI, such as a fixed amount, selectable price options, a customer-defined amount, price options with a custom amount, or free.

Where and how the booking resolves: directly on the platform, by request or proposal, or externally.

The number of booking units included in the default purchasable unit, interpreted with bookingUnitType.

The unit a customer buys or books against an offer, such as minutes, hours, days, nights, or a custom unit.

The transactional intent of an offer, such as selling, leasing, providing a service, giving something away, or raising funds.

Structured cancellation rules for the listing or offer before a customer books or purchases it.

A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.

A URL template (RFC 6570) for a checkout page for an offer. This approach allows merchants to specify a URL for online checkout of the offered product, by interpolating parameters such as the logged in user ID, product ID, quantity, discount code etc. Parameter naming and standardization are not specified here.

The typical delay between the receipt of the order and the goods either leaving the warehouse or being prepared for pickup, in case the delivery method is on site pickup.

The type(s) of customers for which the given offer is valid.

The duration for which the given offer is valid.

The entitlement a customer must hold to qualify for an offer or offer option, such as member-only access or member-only pricing.

The interval and unit of measurement of ordering quantities for which the offer or price specification is valid. This allows e.g. specifying that a certain freight charge is valid only for a certain quantity.

The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is valid.\n\nSee also ineligibleRegion.

The transaction volume, in a monetary unit, for which the offer or price specification is valid, e.g. for indicating a minimal purchasing volume, to express free shipping above a certain order volume, or to limit the acceptance of credit cards to purchases to a certain minimal amount.

A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes.
The GS1 digital link specifications express GTINs as URLs (URIs, IRIs, etc.). Details including regular expression examples can be found in, Section 6 of the GS1 URI Syntax specification; see also schema.org tracking issue for schema.org-specific discussion. A correct gtin value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged. The gtin property generalizes the earlier gtin8, gtin12, gtin13, and gtin14 properties.
Note also that this is a definition for how to include GTINs in Schema.org data, and not a definition of GTINs in general - see the GS1 documentation for authoritative details.

The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.

The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details.

The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.

The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.

Used to tag an item to be intended or suitable for consumption or use by adults only.

A product measurement, for example the inseam of pants, the wheel size of a bicycle, or the gauge of a screw. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.

Specifies a MerchantReturnPolicy that may be applicable.

This links to a node or nodes indicating the exact quantity of the products included in an Offer or ProductCollection.

The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is not valid, e.g. a region where the transaction is not allowed.\n\nSee also eligibleRegion.

The current approximate inventory level for the offer, such as remaining seats, units, passes, or simple bookable capacity.

Indicates whether this content is family friendly.

A predefined value from OfferItemCondition specifying the condition of the product or service, or the products or services included in the offer. Also used for product return policies to specify the condition of products accepted for returns.

An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.

Length of the lease for some Accommodation, either particular to some Offer or in some cases intrinsic to the property.

The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'.
To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style.

The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.

A pointer to the organization or person making the offer.

Checkout-facing options attached to an offer, including selectable price options, optional add-ons, and required charges.

The price of an offer or offer option before discounts or downstream transaction adjustments are applied.

The currency of the price.

Whether the customer can choose the amount they pay for the offer, such as a donation or pay-what-you-can booking.

One or more detailed price specifications, indicating the unit price and delivery or payment charges.

The date after which the stated price is no longer guaranteed. The offer may still exist, but the price may change.

Reviews of the item, listing, place, organization, or offer.

Review of the item.

An entity which offers (sells / leases / lends / loans) the services / goods. A seller may also be a provider.

The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.

Indicates information about the shipping policies and options associated with an Offer.

The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.

The date and time when users can begin accepting the offer, such as booking, purchasing, claiming, donating, registering, or applying.

The relative duration before an occurrence starts when the offer becomes valid, such as opening registration 30 days before each session.

The date and time after which users can no longer accept the offer, such as the close of registration, claiming, booking, donating, purchasing, or applying.

The relative duration before an occurrence starts after which the offer is no longer valid, such as closing registration 24 hours before each session.

The warranty promise(s) included in the offer.

An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.

An alias for the item.

A description of the item.

A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.

The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc.

An image of the item. This can be a URL or a fully described ImageObject.

Type to which this subject belongs. Use for membership in a value set (Enumeration), not inheritance. Example: K2 instanceOf mountain; volcano subClassOf mountain.

Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.

The name of the item.

Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.

Associates a term with another vocabulary term that is useful to understand alongside it, without claiming hierarchy or equivalence.

URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.

A CreativeWork or Event about this Thing.

URL of the item.