Audience

Intended audience for an item, i.e. the group for whom the item was created.

More specific Types: AudienceSegment BusinessAudience EducationalAudience MedicalAudience PeopleAudience Researcher
Enumerated by: AudienceType
BusinessAudience EducationalAudience PeopleAudience Researcher
Equivalent Classes: schema:Audience

Properties from Audience

Property	Expected Type	description
audienceType	Text AudienceType	The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
geographicArea	AdministrativeArea	The geographic area associated with the audience.

Properties from Thing

Property	Expected Type	description
additionalType	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName	Text	An alias for the item.
description	Text	A description of the item.
disambiguatingDescription	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier	PropertyValue URL Text	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc.
image	URL ImageObject	An image of the item. This can be a URL or a fully described ImageObject.
instanceOf	Enumeration	Type to which this subject belongs. Use for membership in a value set (Enumeration), not inheritance. Example: K2 instanceOf mountain; volcano subClassOf mountain.
mainEntityOfPage	URL CreativeWork	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
name	Text	The name of the item.
potentialAction	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
related	Thing	Associates a term with another vocabulary term that is useful to understand alongside it, without claiming hierarchy or equivalence.
sameAs	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf	Event CreativeWork	A CreativeWork or Event about this Thing.
url	URL	URL of the item.

Instances of Audience may appear as a value for the following properties

Property	On Types	description
audience	Product Service CreativeWork LodgingBusiness Event PlayAction Suitability	An intended audience, i.e. a group for whom something was created.
eligibility	Reward RewardCampaign Campaign	Human-readable eligibility rules for a reward or campaign when the requirement is not yet captured by a more specific entitlement, audience, or admission property.
grantee	DigitalDocumentPermission	The person, organization, contact point, or audience that has been granted this permission.
permitAudience	Permit	The target audience for this permit.
recipient	TipAction CommunicateAction PayAction DonateAction ReturnAction GiveAction Message SendAction AuthorizeAction	A sub property of participant. The participant who is at the receiving end of the action.
sender	Message ReceiveAction	A sub property of participant. The participant who is at the sending end of the action.
serviceAudience	Service	The audience eligible for this service.
toRecipient	Message	A sub property of recipient. The recipient who was directly sent the message.
touristType	TouristDestination TouristAttraction TouristTrip	Attraction suitable for type(s) of tourist. E.g. children, visitors from a particular country, etc.

Instances of Audience may appear as a value for the following properties

Property	On Types	description
audience	Product Service CreativeWork LodgingBusiness Event PlayAction Suitability	An intended audience, i.e. a group for whom something was created.
eligibility	Reward RewardCampaign Campaign	Human-readable eligibility rules for a reward or campaign when the requirement is not yet captured by a more specific entitlement, audience, or admission property.
grantee	DigitalDocumentPermission	The person, organization, contact point, or audience that has been granted this permission.
permitAudience	Permit	The target audience for this permit.
recipient	TipAction CommunicateAction PayAction DonateAction ReturnAction GiveAction Message SendAction AuthorizeAction	A sub property of participant. The participant who is at the receiving end of the action.
sender	Message ReceiveAction	A sub property of participant. The participant who is at the sending end of the action.
serviceAudience	Service	The audience eligible for this service.
toRecipient	Message	A sub property of recipient. The recipient who was directly sent the message.
touristType	TouristDestination TouristAttraction TouristTrip	Attraction suitable for type(s) of tourist. E.g. children, visitors from a particular country, etc.

Properties from Audience

Property	Expected Type	description
audienceType	Text AudienceType	The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
geographicArea	AdministrativeArea	The geographic area associated with the audience.

Properties from Thing

Property	Expected Type	description
additionalType	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName	Text	An alias for the item.
description	Text	A description of the item.
disambiguatingDescription	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier	PropertyValue URL Text	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc.
image	URL ImageObject	An image of the item. This can be a URL or a fully described ImageObject.
instanceOf	Enumeration	Type to which this subject belongs. Use for membership in a value set (Enumeration), not inheritance. Example: K2 instanceOf mountain; volcano subClassOf mountain.
mainEntityOfPage	URL CreativeWork	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
name	Text	The name of the item.
potentialAction	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
related	Thing	Associates a term with another vocabulary term that is useful to understand alongside it, without claiming hierarchy or equivalence.
sameAs	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf	Event CreativeWork	A CreativeWork or Event about this Thing.
url	URL	URL of the item.